MXYOSOTI
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MXYOSOTI brandbook cover with the handwritten logo.
Brand statement: I remember you in places you have never been.
MXYOSOTI brand story about memory, absence and traces people leave behind.
Meaning behind MXYOSOTI, inspired by the Myosotis forget-me-not flower.
Brand DNA: memory, absence, intimacy and softness.
Logo identity showing the expressive handwritten MXYOSOTI wordmark.
Typography system using Playfair Display Italic and IBM Plex Mono.
Color system built on black and white with collection-specific accent colors.
Art direction moodboard with forget-me-not flowers, artwork, shadows and intimate imagery.
First release: Mémoire De Soie.
Mémoire De Soie perfume bottle photographed on silk.
Fragrance notes: violet accord, Damascena rose, oud wood and vanilla amber.
Closing statement: What is remembered is never fully lost.
Brandbook overview